Seems like the word tourism and sustainability do not go well together. But why not? In the last ten to twenty years something has seriously changed. Tourism became huge trend, and not just for the wealthy but for the people of all ages, backgrounds and income. Considering that now most people travel once or twice a year, it seems absolutely okay to pamper ourselves while on a vacation. But the problem is that we’re not just one person. Across the globe, nearly 1.3 billion people in total traveled in 2017. That’s nearly 1.3 billion people leaving a carbon footprint through the impact of their cruises, planes and other types of travel. 1.3 billion. MASS TOURISM When you think of an overcrowded touristy place, it already loses its spark. Imagine the most delicate beach with smooth, white sand, clear turquoise water, high palm trees and no other people in sight. Breathtaking, right? Now add to it thousands of people. Kids screaming, loud music from the nearest beach bar, surrounded by trash cans. Not so breathtaking anymore, huh? Now. Imagine what it is like for the locals. Their once small store where they used to buy milk, bread and other groceries now became cheap Chinese souvenir shop. Even walking to work became mission impossible. Just imagine central streets of Venice, Dubrovnik, Barcelona or Paris. Too. Many. People. It’s safe to say that mass tourism is everyone’s problem. Travellers, local communities and government all have roles to play. POLLUTION Negative impacts from tourism occur when the number of visitors is greater than the area’s capacity. Tourism development can put pressure on natural resources when it increases consumption in areas where resources are already scarce. From water supplies, local resources, land degradation, air pollution and littering to noise, tourism plays enormous role when it